As you probably already know, your business website is one of the most important tools in your marketing toolbox. What many don’t realize is a blog can be that fuel that takes your website to the next level. Here are a few important reasons you need to have a blog.
Shows That Your An Expert
Writing about your field is an excellent way to show potential customers your an expert. This in turn builds your credibility. Most people, when given the option, will hire the person who will do the best job. Who better to hire than an expert?
Easiest Way to Build Long Term Traffic
For most websites, the majority of traffic comes from two sources: Google or referrals from other sites. The best way to perform well with each is to build a blog with high quality content. You don’t need a lot of hacks or tricks (though sometimes they help), just create content that people love and they’ll be happy to link to you.
Increases Transparency Which Increases Trust
The more real you feel, the more your visitors will trust you. As you know, trust is crucial when it comes to making a sale. It may sound vain, but the more you talk about yourself, the more people will trust you (as long as you don’t brag). People love to hear what makes others tick.
A Simple but Powerful Communication Tool
Blogs are one of the most powerful communications tools today. They are available 24 hours to answer questions, combat negative reviews and feedback, and just teach people about your business. Helping your customers better understand your business makes them better customers.
Allows You to Develop Your Writing Skills
Writing effectively is a critical business skill. Writing a blog is a great best place to develop that skill. On a blog, you aren’t held to the same high standards as your other communication. Blogs are considered a casual place to present and discuss ideas.
Great Source of Content for Email Newsletters
Besides your website, your email newsletter is one of your most important marketing tools. Blogs are a great place to dig for content to include with them. Having a pool of content allows you to pick the best/most popular items and send them to your list for greater impact.